Royal Calm

You're country fears being invaded by Nazi Germany. The nation is waiting to hear from you, the King of England, George VI. What message do you have for them at this critical hour? Blood, sweat and tears, not yet, it is time to "Keep Calm and Carry On." However if you tell everyone that they need to be calm you are likely to arouse unnecessary anxiety. What do you do? In fact the British government on the eve of World War 11 in the end decided to freeze the idea to make a public appeal to the nation for calm, on behalf of the King. The poster which had been prepared for the campaign never saw the light of day. In the 1990's the original poster was found and has since become a best seller. Today for the "paltry" sum of 16 pounds you can buy the "Royal Call for Calm" poster. The dilemma is no less relevant today.

How would you have felt if some months before the economic meltdown the heads of the economy would have called for calm? Would you have calmly rushed to the bank to remove all your savings? Now that economic meltdown has become part of our daily vocabulary, and countries face the possibility of financial collapse it might be a good idea to Keep Calm and Carry On.